SouthwestAirlines.com Your Reviews: review page Airfare Tips: Flying Free Merchant Tips: Southwest Airlines is renowned for its fun culture. So, where did it start? Herb Kelleher, the President, is well known as a maverick. As a young attorney he backed a client's plan for a 'no frills' airline serving the three largest cities in Texas. After three years of challenges the service was launched in 1971. A team of veterans known as the 'Over the hill gang' created the innovative approach to service. The airline was into profit by 1973 and has not failed a single year since, in spite of the losses made by every other American airline at the start of the decade. Earlier this year, I met some guys from Texas in a Las Vegas casino. They had flown into Las Vegas on a Southwest flight. They were full of the fact that, on the journey, the stewards and stewardesses had taught them all how to play craps. I am sure that it must have been fun for everyone. I did not need to ask the guys which airline they would be choosing in future. Suggested Southwest arrival times for each airport Flight Secrets: Flying for free or nearly so Here's how the online discount airfare companies work. What Southwest.com say's Throughout our 33-year history, Southwest Airlines has been copied and imitated many times, but we have never been duplicated. A lot of things about us appeal to “the other guys” — our low fares, reliability and frequent flights immediately come to mind. Granted, other airlines offer some or all of these enticements to their passengers, but like a photocopy of a painting, a copycat airline can't convey the essence — the heart, if you will — of the original. My Shopping Review - How user friendly is Merchant? Browsing is straightforward, with constant main menus to aid navigation through the site. |